{"id":380,"date":"2020-10-20T02:58:11","date_gmt":"2020-10-20T02:58:11","guid":{"rendered":"http:\/\/norwangroup.com\/website\/?p=380"},"modified":"2020-10-30T16:45:21","modified_gmt":"2020-10-30T16:45:21","slug":"nace-norwan-group-2","status":"publish","type":"post","link":"https:\/\/norwangroup.com\/website\/nace-norwan-group-2\/","title":{"rendered":"Nueva Imagen: Norte | Proveedor de Confianza"},"content":{"rendered":"<p>Como segundo paso de nuestra nueva Organizaci\u00f3n<strong> Norwan Group<\/strong> decidimos que nuestra distribuidora, antiguamente denominada Norte Repuestos, pase a llamarse <strong>Norte | Proveedor de Confianza<\/strong>. El nuevo nombre surge a partir de que nuestros clientes, a partir de a\u00f1os de confianza, denominaban a nuestra empresa como \u00abNorte\u00bb sencillamente. Esto nos motiv\u00f3 para crear una nueva Identidad que refleje esa confianza y seguridad de quienes nos elijen desde hace m\u00e1s de 4 d\u00e9cadas como su proveedor. Es entonces cuando decidimos de que a nuestro nombre lo acompa\u00f1e una frase, tambi\u00e9n llamada tagline, que refleje esos valores que nuestros clientes ven en nuestra empresa y que nos diferencian de las dem\u00e1s empresas del rubro. Es as\u00ed como llegamos a una nueva denominaci\u00f3n que pone en valor a nuestra<strong> Marca Servicio<\/strong> y establece un nuevo punto de partida para una comunicaci\u00f3n m\u00e1s eficiente.<\/p>\n<p>Todo este proceso de cambio llev\u00f3 a la necesidad del <strong>redise\u00f1o de los s\u00edmbolos marcarios<\/strong> que ya se ven reflejados tanto en la papeler\u00eda comercial, nuestras revistas mensuales y en su <strong>nuevo sitio web<\/strong> <a href=\"https:\/\/norte.ar\" target=\"_blank\" rel=\"noopener noreferrer\">norte.ar<\/a>.<\/p>\n<p>Estos cambios est\u00e9ticos apuntan a construir una imagen s\u00f3lida que resalte nuestros valores y dinamice la relaci\u00f3n con nuestros clientes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como segundo paso de nuestra nueva Organizaci\u00f3n Norwan Group decidimos que nuestra distribuidora, antiguamente denominada Norte Repuestos, pase a llamarse Norte | Proveedor de Confianza. El nuevo nombre surge a partir de que nuestros clientes, a partir de a\u00f1os de &hellip; <a class=\"kt-excerpt-readmore more-link\" href=\"https:\/\/norwangroup.com\/website\/nace-norwan-group-2\/\" aria-label=\"Nueva Imagen: Norte | Proveedor de Confianza\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"kt_blocks_editor_width":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-norwan"],"taxonomy_info":{"category":[{"value":1,"label":"Norwan"}]},"featured_image_src_large":["https:\/\/norwangroup.com\/wp-content\/uploads\/2020\/10\/norte_l.jpg",400,312,false],"author_info":{"display_name":"ale@norwangroup.com","author_link":"https:\/\/norwangroup.com\/website\/author\/ale@norwangroup.com\/"},"comment_info":0,"category_info":[{"term_id":1,"name":"Norwan","slug":"norwan","term_group":0,"term_taxonomy_id":1,"taxonomy":"category","description":"","parent":0,"count":13,"filter":"raw","cat_ID":1,"category_count":13,"category_description":"","cat_name":"Norwan","category_nicename":"norwan","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":3,"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"predecessor-version":[{"id":618,"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/posts\/380\/revisions\/618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/media\/575"}],"wp:attachment":[{"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/norwangroup.com\/website\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}